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The Popcorn Factory

Seinfeld Scores Big in ‘30 Rock’ Opener

Like a modern day McArthur, Jerry Seinfeld returned to NBC to lead the cavalry of stars called in to boost the low ratings of its Emmy award winning ‘30 Rock‘. Within one half hour and without an ounce of shame he threatened to buy the network, founded a new country, and crossed the proscenium arch to plug his upcoming ‘Bee Movie‘ complete with release date. Though critically acclaimed, the show has suffered from low ratings, narrowly surviving its rival ‘Studio 60′. With the network desperate to make the show as popular with audiences as it is with critics, they’ve enlisted “Must See TV” veterans like Seinfeld and David Schwimmer with apparently tasty cross selling oportunities. And god only knows what Steve Buscemi will be hawking. Not that there’s anything wrong with that.

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