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Archive for September, 2007


Summer Movie Product Placements

Product placement in films was in full swing this season with the top performers integrating no less than 25 brands into their projects. Which movie took the top spot? No big surprise it was the movie based on a toy brand, ‘The Transformers’.
Oddly enough, two of the most anticipated films of the summer contained no […]

NBC Universal on the Rebound

Fresh from the nasty breakup of its stormy marriage with Apple iTunes, NBC Universal has found new love in the arms of another eCommerce behemoth - none other than Amazon and their dreaded Unbox.
Amazon is offering the greater flexibility in pricing (probably because they haven’t figured theirs out yet) that Apple said was a […]

The Search for Truth in the Bourne Ultimatum

The unsung hero of the Bourne Ultimatum is a reporter from the Guardian newspaper of London. The fact that the name of the paper is referenced no fewer than three times within the first half hour of the film leads me to think the writers Tony Gilroy and Scott Burns, not to mention the director […]

The New Music Television

This summer, Columbia Records began a program called Big Red. The company invited 20 college students from Harvard, Penn State and the University of Miami to work on various music projects.

What You Can Do with a Prototype

Scrybe Corporation (www.iscrybe.com), which developed a personal information manager, recently said it had received an undisclosed amount of venture funding from Adobe Systems and L.M.K.R., an information technology services company based in Dubai.
Scrybe is trying to enter a well-established market dominated by Microsoft Outlook in the business world and by Google, Yahoo and a host […]

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